Case Study: Lumilinx x Regenics. Building a Complete Email & SMS Marketing Ecosystem

Period: July – November 2025

Platform: ActiveCampaign (Email + SMS + CRM)

Strategy Lead: David Gaiudukoych

Design Lead: Elena Dragomyrova

Agency: Lumilinx Email Marketing Agency

From Communication Chaos to an Automated Revenue Engine

By mid-2025, Regenics, a rapidly growing U.S. medical and wellness brand, faced a familiar challenge for scaling businesses: communication breakdown.

The email campaigns had actually been inconsistent and manual. The customers received unwanted and inappropriate notifications. The appointment reminders had been sent late, with leads falling through the gaps between email, CRM, and messaging apps.

Each and every follow-up email confirmation and reminder had to be crafted manually - taking precious time and energy from the team. The company was unable to gain insight from data analysis about what was and was not working with its customers.

That’s when they partnered with Lumilinx Agency to rebuild their entire communication system: automated, personalized, compliant, and intelligent.

The Goal

Regenics needed a fully integrated communication ecosystem that would:

• Boost engagement and conversion rates

• Reduce manual marketing work

• Turn Email and SMS into key revenue channels

• Stay fully compliant with U.S. regulations (TCPA, A2P 10DLC)

• Use AI analytics to optimize send times and performance

The mission was clear: transform disconnected marketing tasks into a measurable, automated, and scalable growth engine.

1. Communication Automation

Objective: Eliminate manual processes and build predictable, always-on communication flows.

What we did:

• Created a full automation map inside ActiveCampaign

• Built Welcome, Follow-up, Reminder, Feedback, and Reactivation flows

• Integrated with CRM to track every deal and outcome

Results:

• 60% of all client touchpoints automated

• 40% reduction in manual workload

Impact: Predictable conversion from leads to clients and more efficient use of team resources.

2. Email Redesign

Objective: Improve engagement and modernize design.

Actions:

• Introduced responsive templates

• Optimized CTAs and improved mobile readability

Results:

• Open Rate: 31%

• CTR: 2.35%

• Unsubscribes: 0.39%

Impact: A fresh, modern visual identity and higher engagement.

Seasonal Campaign Example

“We’ve grown used to seeing medical industry emails stripped of any emotion. Overly sterile, minimal, and purely functional,” says Elena Dragomyrova, Design Lead at Lumilinx.

“Our team decided to rethink that. Keeping Regenics’ brand integrity intact, we redesigned templates to feel clean yet engaging. We focused not only on visuals but on how information flows guiding the reader’s eye, emphasizing key points, and using banners strategically to highlight emotional and practical value. The goal was to make every email scannable yet captivating enough to encourage deeper reading.”

3. SMS Channel Launch + A2P 10DLC Compliance

Objective: Add a fast, reliable communication channel.

Actions:

• Implemented two-way SMS

• Completed A2P 10DLC certification

Results:

• Response time ↓ 40%

• Increase in completed appointments

Impact: SMS became a core sales and customer service tool.

4. Text-to-Join Campaigns

Objective: Grow mobile registrations for events and offers.

Actions:

• Added SMS-based registration and reminders

Results:

• Conversion rate ↑ 2.3x

• 80% of sign-ups came from mobile

Impact: Streamlined event registration and boosted lead flow.

5. Database Hygiene & Validation

Objective: Improve deliverability and domain reputation.

Actions:

• Verified, cleaned, and reactivated email lists

Results:

• Bounce rate: 0.49%

• Spam complaints: <0.1%

Impact: Stable deliverability and clean sender reputation.

“When it comes to email performance, nothing beats a clean list. At Regenics, we treated database hygiene as the foundation of deliverability not an afterthought. By verifying, cleaning, and reactivating the base, we reduced bounces to under 0.5% and virtually eliminated spam complaints,” says David Gaiudukoych, Strategy Lead at Lumilinx.

6. Segmentation & Personalization

Objective: Make every message relevant.

Actions:

• Segmented audience by behavior and interests

• Personalized CTAs and recommendations

Results:

• Automated emails outperformed bulk sends in OR & CTR

Impact: Increased LTV and precision targeting.

7. AI-Powered Optimization

Objective: Predict and enhance campaign performance.

Actions:

• Integrated AI module to analyze customer behavior and predict best send times

• Collected data to train and refine prediction models

Results:

• +10–15% higher Open & Click Rates

• Improved ROI

Impact: AI became the intelligent core of Regenics’ marketing system.

8. Compliance & Security

Actions:

• Implemented TCPA-compliant opt-ins, SPF/DKIM/DMARC authentication, RBAC, and 2FA

Results:

• Deliverability > 99%

• Zero message blocking incidents

Impact: Fully compliant and future-proof marketing infrastructure.

9. Cross-Channel Testing: Email ↔ SMS

Objective: Find the most effective communication sequence.

Actions:

• “Didn’t open email → send SMS”

• “Didn’t respond to SMS → send email”

Results:

• CTR ↑ 17%

• More confirmed appointments

Impact: True channel synergy without increasing ad spend.

Educational Newsletter Example

10. Dashboards & Analytics

Actions:

• Built live dashboards, UTM tracking, and full attribution models

Results:

• Total campaign transparency

Impact: Data-driven decision-making and predictable marketing growth.

11. Upsell & Cross-Sell Automations

Results:

• +15–20% increase in repeat purchases

Impact: Higher LTV and average order value.

12. Win-Back Campaigns

Results:

• 18% of inactive customers reactivated

Impact: Reduced churn and customer re-engagement.

13. Referral Program

Results:

• +9% new leads monthly

Impact: Organic lead growth and lower CAC.

Conclusion

Over just four months, Lumilinx Agency, led by David Gaiudukoych with creative direction by Elena Dragomyrova, built a data-driven omnichannel ecosystem for Regenics combining automation, design, AI, and compliance into a single performance system.

The result? Predictable revenue, faster client response, higher engagement, and brand communications that finally match Regenics’ innovative spirit.